We were given a small media budget to launch a new skincare brand into Australia. Our strategy and creative insight took 3 billboards, into nationwide news and the outrage went viral. Taking our 30k budget into millions in earned media.
We were given a small media budget to launch a new skincare brand into Australia. Our strategy and creative insight took 3 billboards, into nationwide news and the outrage went viral. Taking our 30k budget into millions in earned media.