I started my career as an copywriter in Auckland, working in a small team with global ambition. That experience shaped everything that followed.
Since then, I’ve led creative departments, built in-house teams for tech companies, and worked across markets around the world. I’m driven by clear thinking, strong ideas, and the belief that creativity should make work better and businesses stronger. It was so much fun it nearly didn’t feel like work.
Awards & Recognition:
My work has been recognised with more than 100 awards at shows such as D&AD, Cannes Lions, The One Show, Clio Awards, Spikes Asia, Mumbrella, Kinsale Sharks, ICAD, New York Festivals, AWARD and Axis, including Grand Prix wins at Cannes, Clio and Axis.